We've come a long way already
How far we’ve come. Not that long ago, many of us felt like we faced an insurmountable brick wall. Social media remained a black art in so many organisations – misunderstood and distrusted.
Since then, we’ve seen huge advances in the awareness of the true power of social media, with global events like the Arab Spring making it impossible to ignore. Uptake continues to boom, with my own organisation seeing award-winning campaigns go from strength to strength; national tweetathons attracting lots of attention; and a huge internal effort to develop a strategic way forward.
We’ve done much “talking and planning”. We’ve even seen plenty of “doing and learning”. I’d say that we’re now in a strong position to take it to the next level – to start “refining and perfecting”.
However, as the floodgates open, we need to be careful that unbridled enthusiasm doesn’t lead to sloppy delivery. And experience tells me that one platform in particular will continue to cause headaches for those of us charged with maintaining some order in this chaotic online frontier.
I’m talking, of course, about Facebook.
Read more about getting Facebook right
