Pretty Simple: web, digital, social

Our highly successful social media campaign to promote the Scottish Youth Parliament elections in 2009 has won a final accolade – this time, at our internal achievement awards ceremony, where we were highly commended for our contribution to “opportunities for all”.

Having already scooped national awards, including in the “Hard to Reach Communcations” category at the CIPR Local Public Services Awards and the “Government to Citizen” category at the Good Communications Awards, I’m proud to see the campaign get local recognition.

Award ceremony

Me and my colleagues receiving the award

Find out more about the campaign, which saw us use Facebook, Bebo and YouTube to increase nominations and voter turn-out in the 2009 Youth Parliament elections.

Onwards and upwards

The next elections will take place in March 2011, and we’re already cranking up our campaign to again include Facebook and a dedicated YouTube channel.

If you’re using social media to target “hard to reach” audiences, I’d love to hear from you. Get in touch or leave a comment below…

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