Receiving the award!
(Update Oct 2010 – since winning this award, we’ve also scooped the CIPR Local Public Services Award for Hard to Reach Communications).
Those who read my previous post will have seen that we were up for a Good Communications Award for our campaign to increase voter turn-out at the 2009 Scottish Youth Parliament elections. The Government to Citizen award recognises ‘a specific campaign which has successfully connected with its target audience at a local or national level’.
Following a lively awards ceremony at Arsenal’s Emirates Stadium, I’m delighted to report that we were successful, with the judges commenting on:
“excellent planning and execution, segmenting comms to reach the right audience in the right way. Great results on an astonishingly small budget”
I’m delighted to have been involved in such a successful campaign, and look forward to building on the success with, hopefully, even more innovation during next year’s elections.
The awards ceremony
The full winners list
- Local Authority Of The Year Winner: Westminster City Council
- Local Government Communicator Of The Year Winner: Amanda Aviss, West Sussex County Council
- Strategic Communications Campaign Winner: City Of Bradford Metropolitan District Council – b someone Education Campaign
- Council Publication Of The Year Winner: Westminster City Council – Westminster Reporter
- Council Publication Journalism Winner: East Riding Of Yorkshire Council – East Riding News
- Council Publication Design Winner: West Sussex County Council – Taste West Sussex
- Print Innovation Award Winner: Harrow Council – Have You Heard? Council Tax Booklet
- Local Authority Pr Team Of The Year Winner: West Sussex County Council
- Internal Communications Award Winner: Ministry Of Justice – Insight Staff Magazine
- Government To Citizen Communication Award Winner: City Of Edinburgh Council – Scottish Youth Parliament Campaign
- Mixed Media Campaign Award Winner: Lambeth Council – Your Borough, Your Budget, Your Choice Campaign
- Mobile Technology Award Winner: Aylesbury Vale District Council – Information By SMS
- Contact Centre Technology Award Winner: London Borough Of Hillingdon
- Contact Centre Training Award Winner: Kent County Council
- Contact Centre Of The Year Award Winner: London Borough Of Richmond-Upon-Thames
- Telecoms Innovation Award Winner: Solihull Metropolitan Borough Council
- It Partnership Award Winner: Hertfordshire County Council/connect Digitally – Online School Admissions
- Website Accessibility Award Winner: London Borough Of Hillingdon
- Local Authority Website Of The Year Winner: Salford City Council
- IT Project Innovation Award Winner: North Yorkshire County Council For NYnet Broadband
For more info about the winning entries, see www.communicator.gcawards.co.uk/awards