Campaign graphic
Later this week I’ll be attending a national awards ceremony, at which one of our campaigns has been nominated for an award. ** UPDATE – we won! **
Edinburgh’s 2009 Scottish Youth Parliament election campaign has already won a Bronze award in the Marketing Society’s Star Awards – the only local authority campaign to win in any category. It was also a finalist in the CIPR national awards, in the category of best campaign under £10k, and won the CIPR Local Public Services Award for Hard to Reach Communications, where the judges commented on how the “strong and effective use of social media and online marketing together with celebrity endorsement succeeded in creating a vibrant and healthy parliament and increased vote.”
It has now been shortlisted for the “Government to Citizen Communications” category of the Good Communication Awards, and I’ll be representing my organisation at the ceremony on Thursday.
The tremendous reception that the campaign has received is thanks to the enthusiasm, innovation and hard work not only of my colleagues, but also of the young people involved in the elections, and I’m proud to represent such a campaign as just one of the many people who worked to make it happen.
The following gives a flavour of the efforts, and hopefully offers some inspiration to others, especially those involved in e-participation and youth engagement.
More about the campaign and our use of social media
